Rx Local Media, LLC

Local and Appropriate Physician Advertising

Jan, 17 2008 - The Web has edged out doctors as the source used most for finding health - and wellness-related information acording to a survey conducted by Opinion Research Corporation for iCrossing.

Notable:

  • 1,084 online adults were surveyed.

  • 59% had used Internet based resources in the past 12 months to get health information.

  • Sources included web sites, search engines, online ads, blogs, forums and social networks.

  • Only 55% consulted their doctor for such information.

  • Other sources, including traditional media and word of mouth, all lagged behind in reponse.